DIAMOND 101

UNDERSTANDING DIAMONDS
All diamonds are not created equal, and no two diamonds are exactly alike. Diamonds were formed deep in the earth over millions of years ago and have been considered magical symbols of love and romance, wealth and power, rarity and purity. Since each diamond is special, it's important that you understand the basic characteristics used to determine a diamonds value.

CARAT is the universal measure of a diamonds weight. Carats are further divided into points, with one carat equaling 100 points. When fractions are used, they sometimes give a range of weight. For instance, a half carat diamond can weigh between 46 (.46ct) and 56 points (.56ct). Exact parameters can vary between dealers.

3/4ct = .70-.83ct
3/8 = .37-.42ct
1/3ct = .30-.36ct
1/4ct = .23-.29ct

COLOR of a diamond is actually valued as the absence of color. Although most diamonds appear colorless, the best way to see its true color is to look through its side while placing it against a white surface. Color grades are based on the subtle shade deviations ranging from colorless to a degree of yellow tint. Visible differences between one color grade to the next are very subtle.

COLORLESS NEAR COLORLESS
FAINT YELLOW VERY FAINT YELLOW
LIGHT YELLOW FANCY YELLOW

Diamonds also come in a variety of Afancy@ colors including green, blue, pink, and red. These colors are even more rare, and therefore, more valuable.

CLARITY is the measure of a diamonds purity or lack of internal birthmarks (natural imperfections that were born in the diamond during its formation, sometimes called inclusions). Because less than 1% of all diamonds are considered flawless (without any inclusions), the fewer and smaller the birthmarks, the more rare and more valuable the diamond is. Therefore, severe or multiple inclusions that affect a diamonds beauty and brilliance also diminish its value.

IF Internally flawless (extremely rare)
VVS1-VVS2 Very, very slightly included
VS1-VS2 Very slightly included
SI1-SI2 Slightly included
I1 Included
I2 Promotionally included
I3 Heavily included

CUT refers to how well a diamond is proportioned to make the best use of the light that enters it. A full-cut diamond has 58 facets, which are small, flat, polished surfaces designed to maximize the light to be reflected back to the viewer. This reflection, known as brilliance, is an extremely important factor when evaluating the quality of a diamond. If the cut is too deep or too shallow, some light will get trapped or escape through the bottom of the diamond before it can be reflected, making it appear dull and lifeless.

For Mothers' Day

When we think of moms, we think of warmth, love, and care. For this Mothers' Day, the staff of DIAMOND WORKS has carefully selected pieces to be at a special price for you. Some of the special-priced pieces are our ENTIRE Rainbow Sapphire Jewelry Collection and all Mothers’ Day Jewelry pieces. We have also reduced the price of select bridal, tanzanite rings, colored stone bracelets, and colored stone pendants. Show mom how bright she has made your life with colored stone jewelry from DIAMOND WORKS!

50% OFF Rainbow Sapphire Jewelry

Prom Season is here!

Prom Season is here, and DIAMOND WORKS has all that you need! Beautiful sterling silver sets are at a special price. The picture above is store owner, Carla Ann with sales associate, Chelsea. Chelsea is wearing a gorgeous pendant, earrings, and bracelet from DIAMOND WORKS' sterling silver collection.

Mothers' Day

Select Mothers' Day Jewelry is 50% OFF!

Tanzanite

Tanzanite rings are 50% OFF!

NEW Venetian Fortunelles

The Venetian Fortunelles are our newest item, and one of our most unique pieces. We carry that standard Fortunelles (picture coming soon) and the team color Fortunelles, as seen in the picture. They are sure to bring you good luck in 2010!

About the Atlanta Show

CHILLICOTHE’S DIAMOND WORKS RETURNS FROM ATLANTA JEWELRY SHOW BUYING TRIP

Area Retailer Visits March 6-8, 2010 Trade Show to Find Newest Merchandise, Fashion Trends to Share With Customers

CHILLICOTHE, OH (March 19, 2010) – To help ensure that they are offering customers the best in products and services, Carla Ann of Chillicothe’s Diamond Works made a buying trip to the Atlanta Jewelry Show held March 6-8, 2010 at the Cobb Galleria Centre, Atlanta, GA.

For more than 55 years, the Atlanta Jewelry Show has been held in the spring and fall to give jewelers the opportunity to restock their shelves and add new merchandise. During the March 2010 edition, Diamond Works had the opportunity to explore booths showcasing the latest introductions from hundreds of industry leaders and up-and-coming companies in virtually every product category, including antique jewelry, bridal charms, designer jewelry, diamonds, earrings, gold ,pearls, platinum, sterling jewelry, tools, watches and more.

“Retailers who spend the time and money needed to attend trade shows are truly showing a commitment to their customers and communities,” explains Carol Young, executive director, Southern Jewelry Travelers Association, producers and managers of the Atlanta Jewelry Show. “Retailers like Diamond Works invest time to explore our show to find the very newest designs and breaking trends, as well as to network with fellow retailers and vendors to make sure they’re staying on top of industry changes and challenges. As a result, their customers can be assured that this store is bringing them an outstanding selection backed by solid industry knowledge and customer service.”

Headquartered in Atlanta, GA, the Southern Jewelry Travelers Association is the nation’s oldest association for independent jewelry representatives and the official sponsor and producer of the Atlanta Jewelry Show. For more information, visit wwww.atlantajewelryshow.com

The Dogs of DIAMOND WORKS

The black poodle is Roxy, and the other is our abandoned girl, Sadie! Aren't they cute?!

Atlanta Show

Store owner, Carla Ann and sales associate, Chelsea just returned from a buying in Atlanta, Georgia. They returned with new and inexpensive engagement rings. One of the best buys is a HALF CARAT PRINCESS CUT ENGAGEMENT RING FOR $699! Also, a new line of colorful Fortunelles will be in soon.

Ann Perdue

Ann Perdue is a local jewelry legend, providing first-class service to her faithful clientele for over 30 years. She jokes that she is working on selling engagement rings to her third generation of Chillicothians. Since joining the DIAMOND WORKS' family in 2001, she has achieved the designation of Certified Senior Sales Professional from Jewelers of America and has received the GIA Pearls Certificate and GIA Diamonds Graduate. This current gemmological knowledge enhances Ann's knack for sharing her "colorful" folklore about gems. Ann also puts her 'mark' on the store as our main engraver and adds artistic flair to our merchandising. Having roots in early Ross County settlers, Ann remains extremely active in our community as a member of Beta Sigma Phi sorority and as a soprano in St. Mary's church choir. her talented voice has been heard as far as Carnegie Hill. While her professional passion is jewelry, her personal love is flamingos.

St. Patrick's Day

DIAMOND WORKS' owner, Carla Ann, recently returned from a buying trip in Tuscon, Arizona. She returned with a new and very modern style of both jade and amber. Our new collection is sure to show off for St. Patrick's Day. Stop in today to see our new and unique collection!

Thank You To Our Customers.

To our customers that shopped with us during Christmas,
Make sure you bring in your Valentine's Day postcards from DIAMOND WORKS to get your special discount! Thank you for coming to see us recently.

Valentine's Day Sales

-Bridal: 20%-50% OFF
-Tanzanite Rings: 50% OFF
-Select Colored Stone Pendants: 50% OFF
-Personality Bead Special: Buy Four Beads and Get Any Bracelet 50% OFF or Buy Two Beads and Get the Third (at Equal or Lesser Value) 50% OFF

DIAMOND IN A PEARL--THE PERFECT SYMBOL OF LOVE

DIAMOND IN A PEARL-THE PERFECT SYMBOL OF LOVE:
When an oyster swallows a grain of sand, it feels discomfort so it applies a nacre coating to the irritant to ease the pain. This healing process creates the beautiful pearl. This is like Life itself. It is easy to love in good times, but it takes courage to love through the discomforts of our lives. The diamond represents the grain of sand and the pearl evokes an aura of courage, love, and healing. DIAMOND IN A PEARL jewelry---the perfect symbol of love.